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ECHOTAG
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ECHOTAG — a game changer in advertising

ECHOTAG utilizes high end ACR technologies to raise advertising ROI adding new power to the way brands create and conduct ad campaigns

The future of broadcasted ads is being reshaped by a technology called Automatic Content Recognition (“ACR”). ECHOTAG realized this trend early on and developed unique ECHOTAG Platform that employs audio watermarking technology for embedding inaudible sound tag to the audio track of the broadcasted ad, then capturing it on any mobile device, and automatically saving it for online or offline use.ECHOTAG provides the highest level of interactivity in advertising: built-in options allow listeners to follow the captured ads to receive saving offers, and then to share received offers with friends.One-touch interface makes it much easier for listeners to react to polls and quizzes without use of SMS, and much safer while in a moving car.And, most importantly, ECHOTAG enables both advertisers and broadcasters to dynamically measure the audience in real time and generate viable statistics, thus increasing advertising ROI.
ECHOTAG is unique
– it provides mobile ACR solutions for broadcasted ads
Our content watermarking and capturing solutions suit a broad range of media broadcasters having mobile apps available for their users.
ECHOTAG is a moneymaker
– it brings mobile interactivity to ad campaigns
broadcasted over television, radio, Internet, or audibly in shopping centers, thus increasing the ROI in advertising.
ECHOTAG is at your fingertips
– it is easily portable with popular mobile apps
Web API and Mobile SDK are available to easily integrate with national and local TV broadcasters, radio stations, Internet media streamers, and retailers.
ECHOTAG is a game changer
It adds new power to the way brands create and conduct their ad campaigns.

Market

ECHOTAG Platform suits the entire advertising community, from media broadcasters to the variety of TV channels, radio stations, Internet media streamers, and retailers. Watch the short videos below to get a better idea of how ECHOTAG can empower your operations:

Watch the below short videos
to get an idea:

ECHOTAG for Radio watch video
ECHOTAG for Television watch video
ECHOTAG for Retail watch video

ECHOTAG solves a variety of challenges in advertising

Challenges…
…and Solutions

ECHOTAG platform

ECHOTAG is a B2B cloud based service available to brands, advertising agencies, radio and TV broadcasters, digital media streamers, and market research firms.
ECHOTAG Server API
ECHOTAG Watermarking and Content Management Server
ECHOTAG Decoder SDK
Broadcasters
Content Providers
Brands
Mobile apps
Radio and Music
Video and TV
Retail
Our service packages are designed to cover various types of broadcasting needs:
  • Broadcast Watermark and Capture package
  • Audience Measurement and Statistics package
  • Interactive Broadcast package (includes for-the-prize quizzes and social surveys)
  • Music Recognition package
Our service packages are available in various forms including PaaS, white labeling, and on-site licensing.
Please, feel free to contact us to discuss the solution fitting your particular business model.

How it works

ECHOTAG is revolutionary and useful. It provides ROI increasing solution to brands, and allows collecting the priceless user activity data for the future analysis by the market researchers. Contact us to request ECHOTAG solution suitable to your specific business needs.
How it looks: Consumer View
How it looks: Manager View

ECHOTAG Products

ECHOTAG is a PaaS (Platform as a Service) company. It delivers a mobile oriented cloud based audio watermarking and content management Platform for media broadcasting industry. ECHOTAG allows the advertising and media community to enter a new paradigm of interactivity with the consumer.
The ECHOTAG Platform provides means and methodologies for advertisers and broadcasters to precisely measure, identify and engage their audience, thus increasing the advertising ROI.ECHOTAG provides a set of B2B solutions to serve a wide range of media broadcasting industry participants.
EchoMETER©
EchoMETER©
EchoMETER© monitors users’ actions on shows, programs, radio jingles, ads, etc., collects statistics, and reports it to broadcasters and brands.
EchoMETER©
EchoMETER© monitors users’ actions on shows, programs, radio jingles, ads, etc., collects statistics, and reports it to broadcasters and brands.
EchoSURVEY©
EchoSURVEY©
EchoSURVEY© enables the researchers to run surveys over radio and television broadcasting, and users can respond with a single tap on their mobile app.
EchoSURVEY©
EchoSURVEY© enables the researchers to run surveys over radio and television broadcasting, and users can respond with a single tap on their mobile app.

The above product packages are available in various forms including PaaS, white labeling, and on-site licensing.

Please, feel free to contact us to discuss the solution fitting your particular business model.
EchoAD©
EchoAD©
EchoAD© allows advertisers to watermark the broadcasted ad, so listeners can automatically capture it on their mobile device, interact with it, and share the offer with friends.
EchoAD©
EchoAD© allows advertisers to watermark the broadcasted ad, so listeners can automatically capture it on their mobile device, interact with it, and share the offer with friends.
EchoQUIZ©
EchoQUIZ©
EchoQUIZ© enables DJs to run ”Jeopardy”-like quizzes over radio and television broadcasting, so users respond with a single tap on the mobile app.
EchoQUIZ©
EchoQUIZ© enables DJs to run ”Jeopardy”-like quizzes over radio and television broadcasting, so users respond with a single tap on the mobile app.
EchoMUSIC©
EchoMUSIC©
EchoMUSIC© provides built-in instant music capturing technology.
EchoMUSIC©
EchoMUSIC© provides built-in instant music capturing technology.

The above product packages are available in various forms including PaaS, white labeling, and on-site licensing.

Contact us

Frequently Asked Questions

What is ECHOTAG?
ECHOTAG provides turnkey PaaS (Platform as a Service) software solution for adding mobile interactivity to advertising campaigns on radio, television, streaming media, and in the shopping centers.
How it works?
The ad producer adds a human inaudible watermark to the audio track of the ad. They also add the companion info such as a coupon or a discount offer. At the time of broadcast, the watermarked ad is captured by the consumer’s mobile app, and the companion offers is stored in the mobile device, so the user is able to use it in the store or online, as well as to share it with friends.
What is unique about ECHOTAG, compared to Shazam and other ACR providers?

As a market innovator, ECHOTAG engages audio watermarking with broadcasted ads. This approach is not used anywhere else, achieving results not produced by other providers.
Why audio watermarking is preferable for capturing ads, compared to fingerprinting?

The watermark is recorded within the ad audio track, so it can be surely captured by the mobile device in the noisy environment and without Internet connection. As for the fingerprint, in order to be captured the audio chunk has to be scanned once at the time of creation. Then, it has to be scanned again at the time of recognition on the mobile device, and then compared to the initial scan over Internet, plus, the noise around causes errors. This is why the fingerprint based ACR approaches like Shazam can barely be used to capture ads.
How does ECHOTAG benefit the brands?

Brands increase their ROIs by getting better engagement with their consumers, as well as more accurate statistics on their ad campaigns.
How does ECHOTAG benefit broadcasters and advertising agencies?

Broadcasters extend the portfolio of their offerings to brands by adding ad-capturing services the brands are to be paying for.
How does ECHOTAG benefit the market research organizations?

The market researchers improve the reliability of their data by adding the real life statistics on consumer’s reaction to the ads.
How does ECHOTAG benefit the consumer?

Consumer will never lose valuable savings broadcasted over media, and even share them with friends.
What mobile app needs the consumer to use ECHOTAG?

Consumer continues to use popular mobile apps provided by TV, radio and other broadcasters and shopping chains, assuming that the ECHOTAG Decoder SDK is integrated within those apps.
Who benefits and how?

Consumers

  • Capture and store useful ad related saving offers
  • Share them on social media
  • Safely respond to radio quizzes and surveys by a single touch or voice command
  • Capture and store favorite music

Broadcasters

The listeners’ activity is now monitored, providing broadcasters with new add-on features:
  • Measure and identify the audience for every program
  • Conduct interactive for-the-prize quizzes and surveys
  • Receive statistics regarding listeners’ reaction to ads, and provide it to advertisers

Advertisers & Retailers

  • Ad is captured and the corresponding info is stored on the listener’s mobile device
  • Once the ad is captured, advertisers can continuously update it with new offers and coupons
  • Advertisers receive precisely measured statistics regarding consumers’ activity with ads

TestDrive

Welcome to ECHOTAG TestDrive! To get access to ECHOTAG real time testing environment please register here, and you will receive an E-mail with the TestDrive account confirmation link. Follow that link and use the login credentials you’ve just created.
    Additionally, if you just want to check the most common ECHOTAG use cases such as ads on radio, television, or in-store radio in the shopping facilities, please do the following:
  • Download the ECHOTAG Demo App and install it on your iPhone or Android: Appstore Google Play
  • Play the videos here through the computer speakers, having the ECHOTAG Demo App running on your phone.
Already registered?
Please, login here!

Сompany

ECHOTAG is a unique and patent pending platform allowing watermarking and then capturing, saving, and re-using audible commercials broadcasted over television, radio, and music streaming services. It is aimed to raise advertising ROI by changing the way brands create and utilize ad campaigns. It provides the means for better engagement of ads, for sharing ads socially, as well as for collecting and analyzing the consumer reaction data.ECHOTAG is a tandem of technology and service. It provides innovative application platform for marking, capturing, and storing of broadcasted audible content for further use by the listener.
ECHOTAG is a fusion of science and market vision, and it is brought to you by professionals:
Alex Okmianski
Business Development
Victor Pasilis
Business Analysis
Jacob Dreyband
Technology
Anatoly Tkach
Product Development
Alex Rapoport
Business Development
Nick Yankovsky
Project Management
Mike Semikin
Operations
Oleg Bogdashov
Business Development
Tatyana Krinitsina
Sales and Marketing
Dmitry Tkach
Digital Marketing
Oleg Rivkin
Legal
Ilya Olshansky
Creative Design
ECHOTAG News
ECHOTAG on NABSHOW – April 2017
May 26, 2017
ECHOTAG, a US developer of patented innovative advertising solutions across both analog and digital broadcast media markets, has been showcasing its advanced middleware platform at the NAB-2017, the world’s largest annual convention encompassing the convergence of media, entertainment and technology.
Numerous visitors and participants of the show visited ECHOTAG booth to get first-hand knowledge of the technology and its features. The company’s unique approach of bridging seamlessly analogue and digital advertising techniques and analysis resulted in signing preliminary LOI’s with industry leaders eager to explore further capabilities of ECHOTAG platform.
Read more >>
Meet ECHOTAG at NABSHOW NY!
August 21, 2017
ECHOTAG is showcasing its advanced ACR middleware platform for broadcasted advertising at the NAB Show New York, which is taking place in Javits Convention Center, NYC on October 18-19, 2017. Please, visit us at booth# N366. Use ECHOTAG Guest Pass Code: NY2423 while registering.
With more than 6,800 attendees and 300 exhibitors, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, corporate A/V, production and post. For complete details, visit ECHOTAG NAB Show landing page.
Read more >>
ECHOTAG is showcased on RDE
April 10, 2017
On March 19, 2017 ECHOTAG, a US developer of patented innovative advertising solutions across both analog and digital broadcast media markets, presented its technology to European radio community at the RadioDays Europe Conference in Amsterdam. ECHOTAG's portfolio of products raised keen interest among the show visitors and sponsoring organizations.
"In line with the current trend of radio reinvention, we can foretell a market-making influence of audio ACR technologies on the existing broadcasted content workflow. ECHOTAG is pioneering this trend by making brands increase their advertising ROI, thus providing radio broadcasters with hands-on tools to get more out of the advertising flow" - said Jennifer Crein from EuroMedia Observer.
Read more >>
Contact Us

If you are interested in ECHOTAG and wish to join our growing partner ecosystem, please complete the form below and we will get back to you shortly. Thanks for your interest.

Main office

1500 Wyatt Drive, Suite #2
Santa Clara, CA 95054, USA

info@echotag.net

+1 (669) 200 9796

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